Marleylilly
In Spring of 2023, I was a marketing intern for Marleylilly, an e-commerce monogrammed and personalized gift boutique. As marketing intern, my tasks included scheduling social media posts for various platforms, sales tasks, bi-weekly blog posts, research, and brainstorming and collaborating with the creative team for video content. Below is some of content I am allowed to share from my time as marketing intern.
Three to four times weekly, I had the responsibility to create instagram story graphics to update followers on the latest deals, gift recommendations, upcoming events, and more. To the right are two examples of graphics I would post to the Marleylilly Instagram account.
Instagram Story Graphics
One of my everyday tasks was to schedule and create captioning for instagram, facebook, and twitter posts for the Marleylilly and Marleylilly Kids social accounts. Below are some of my favorites.
Social Media Captioning
Toward the end of my internship, I was given the task of assisting the creative team brainstorm content for Tiktok and Instagram reels. I did work in front of and behind the camera. Below are a couple that make me laugh... Remember "Do it for the Vine?" Well, sometimes you just have to do it for the Tiktok.
Tiktok and Reels!
In my role, I consistently created and posted four engaging pins daily, maintaining a vibrant presence on the platform. I was tasked with reviewing and revising our Pinterest strategy, which involved thorough research into current trends, audience preferences, and competitor approaches. Based on my findings, I revamped the strategy to better align with what users were seeking, resulting in enhanced engagement. This updated approach has proven effective and is still utilized by the company today